Confusion About Health Claims. What qualifies a healthy product? Consumers remain confused and uncertain about what they should be eating. Should they follow the recommendations of the USDA food pyramid?

Lack of Awareness of Healthy Products. Because consumers are bombarded with and estimated 4000 advertising messages every day, it is difficult for a new brand to break through this clutter.

Further, it is believed that the average amount of time a consumer takes to reach a purchase decision in the poultry category is less than 2 minutes.

Research from Eureka! Ranch, America's leading marketing innovation think tank, indicates that the new news in marketing is how overt a brand must be in order to reach consumers.

The brand name, Eat Well Stay Healthy , tells consumers clearly and instantly what they get when they make a purchase.